Friday, August 6, 2010

Starting Out with AOM

Hey Benny,

I did not use the first AOM at all. I am resubscribing because Caroll Michels recommends it and I know it has value. How do I use it, what do I look for? I see it as a great marketing tool.

Can you explain or give examples of how other artists use it?

C. S.

Hey, C. S.,

As with all good tools, there are many things you can do with AOM; the more you learn about it, the more you can do with it. But there is plenty you can do right out of the box.

Perhaps the best way to start is to skim the whole issue first, to get an idea of what is in it. You'll see a lot of abbreviations that will be meaningless to you at first but will start to make sense after a while. To speed things up, look at the abbreviation keys in the boxes. Many of the abbreviations for media are fairly self evident. For instance, PA is PAinting, PH is PHotography and PR is PRintmaking. 2D is two-dimensional work, which would include everything for drawing to painting to photography.

And of course things have been placed in categories, each with a heading. So look at the category that deals with your particular medium, then at the categories that would also contain it. If you are a photographer, you can look at Photography, All and Various Media. If you are looking for a residency or want your work in a registry, etc., look in those sections.

There is also a key to the general layout of entries. Each entry has its contents in essentially the same order as each other, so after a while, you'll be able to read them quickly and make sense of them.

A good place to learn more is in the FAQ, at

And if you can't find what you need to know there, just drop me a line. AOM is really a service, not simply a product.


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